Search Engine Marketing

Growing Online Sales
with Add3

Add3 boosted Outdoor Research’s sales 268% in just one year by improving ad visibility with a diverse set of brand keywords.

Search Engine Marketing

Outdoor Research

Lifting OR's Unique Brand Identity

Outdoor Research’s main goal was to grow their own sales aggressively while maximizing the efficiency of their budget. Since OR partners with many well known outdoor retailers to sell their products, we had to find a way to boost their unique brand identity without impacting their relationships with retail partners.

In order to achieve increased sales, we had to reach more potential clients and drive direct response. We improved ad visibility in search engines and made the most efficient use of the budget by growing their digital search within the branded space. We restructured, expanded, and grew brand campaigns focused on different brand keywords. We identified volumes of traffic that were previously untapped and jumped in with campaigns to capture that pre-qualified search traffic.

Lastly, we ran various tests on different platforms. We launched new accounts and campaigns on Amazon Sponsored Products and helped set up and build out re-marketing programs. While efficiently managing their budget for these pioneered projects, we built out the ads and ran the tests. Both tests were successful and showed the company its business potential on those platforms.

We were able to give Outdoor Research the tools to run their campaigns through various programs and understand the potential of each one for their company. This enabled them to make informed decisions on how they should set and allocate their budget, grow their digital marketing program, and finally the bottom line.

Market-defining results

After just one year, Add3 had met and exceeded OR’s aggressive sales goal without affecting their relationship with retailers and losing company money by undercutting with promos.

%
increased transactions

Context copy driving the proven number benefits that Blend has brought to its customers.

%
increased conversions

Context copy driving the proven number benefits that Blend has brought to its customers.

X
doubled online sales

Context copy driving the proven number benefits that Blend has brought to its customers.

Who we work with

Add3 is proud to work with a diverse set of clients from a variety of industries.

Delight Your Customers With
Evidence-driven Results.

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